Top 10 Owox Alternatives in 2025 for Seamless Marketing Data Pipelines

Looking for an Owox replacement in 2025? This guide ranks the 10 strongest marketing-data pipeline tools—Funnel, Supermetrics, Galaxy and more—by connectors, pricing, and ease of use so teams can pick the right platform to centralize, transform, and activate their data.

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Alternatives
July 2, 2025
Galaxy Team
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The best Owox alternatives in 2025 are Funnel, Supermetrics, and Galaxy. Funnel excels at large-scale marketing connectors; Supermetrics offers affordable spreadsheet-first ingestion; Galaxy is ideal for engineers who need an AI-powered SQL workspace once data reaches the warehouse.

Table of Contents

Introduction

Owox BI has long helped analysts funnel marketing and advertising data into Google BigQuery for unified reporting. Yet, as data volumes surge and attribution rules evolve in 2025, many teams are re-evaluating their toolset for scalability, cost, and flexibility. Below we rank the ten strongest Owox alternatives—spanning no-code pipelines, open-source connectors, and AI-powered SQL workspaces—so you can find the best match for your stack and budget.

Methodology

Evaluation criteria

  • Feature depth & connector breadth (25 %) – number and quality of pre-built sources & destinations.
  • Ease of use (15 %) – setup time, learning curve, UI clarity.
  • Pricing & value (15 %) – transparency, scalability, free tiers.
  • Performance & reliability (15 %) – SLAs, schema change handling, error recovery.
  • Integration ecosystem (10 %) – APIs, partner community, open-source reach.
  • Support & documentation (10 %) – 24 / 7 availability, onboarding resources.
  • Unique innovation (10 %) – AI assistance, reverse ETL, governance, or developer experience.

Scores were compiled from official documentation, 2025 G2/Capterra reviews, and first-hand product trials.

1. Funnel

Funnel tops the list with 500-plus marketing connectors, automated schema mapping, and real-time cost metrics. Its no-code UI lets marketers sync data to BigQuery, Snowflake, Redshift, or dashboards without SQL.

Key Features

  • 500 + pre-built marketing & sales sources
  • Automatic currency conversion and normalization
  • Destinations: warehouses, Google Sheets, Power BI, Tableau
  • Data Health monitoring & anomaly alerts

Pricing in 2025

Starter plans begin at $399 / month for 25 data connections; enterprise contracts scale by connector count and data volume.

Ideal For

  • Agencies consolidating omnichannel ad spend
  • E-commerce brands tracking ROAS daily
  • Marketers who prefer a 100 % no-code interface

2. Supermetrics

Supermetrics shines when analysts want to keep reporting inside spreadsheets. The 2025 release supports 150 + connectors, a REST API, and managed pipelines to BigQuery, Snowflake, and Azure Synapse.

Key Features

  • Google Sheets & Excel add-ons with auto-refresh
  • Looker Studio and Power BI connectors
  • Warehouse transfer service with scheduling
  • API for custom destinations

Pricing in 2025

Google Sheets plans start at $39 / month; Core Warehouse plan from $190 / month with unlimited seats.

Ideal For

  • Analysts who live in spreadsheets
  • Small marketing teams on a budget
  • Ad-hoc data pulls and one-off dashboards

3. Galaxy

Galaxy is not an extraction tool but an AI-powered SQL workspace that excels once data already sits in your warehouse. Released publicly in 2025, Galaxy combines a lightning-fast desktop IDE with a context-aware Copilot that writes and refactors queries, plus “Collections” for sharing endorsed SQL across the team.

Key Features

  • Desktop & web SQL editor rebuilt for performance
  • AI Copilot: generate, optimize, and explain queries
  • Collections with versioning and endorsement badges
  • Granular access control, run history, and security audits

Pricing in 2025

Free single-player tier with limited AI; Pro plan from $15 / user / month; Team plan with unlimited AI and collaboration from $30 / user / month.

Ideal For

  • Seed-to-Series B software companies
  • Data engineers refactoring legacy SQL
  • Developers who prefer an IDE over notebooks

4. Fivetran

Fivetran offers fully managed ELT pipelines with automatic schema drift handling and 400 + connectors, including CDC for transactional databases.

Key Features

  • Zero-maintenance pipeline management
  • Pre-built dbt transformation blocks
  • SOC 2 & HIPAA compliance, 99.9 % SLA

Pricing in 2025

Consumption-based at $0.60 per monthly active row with a ~$100 minimum.

Ideal For

  • Mid-market to enterprise analytics teams
  • Mission-critical production pipelines
  • Companies needing database CDC

5. Segment (Twilio Segment)

Segment remains the standard for event collection and routing, now bundling reverse ETL and new privacy controls in 2025.

Key Features

  • Real-time SDKs for web, iOS, Android
  • Functions for custom sources & destinations
  • Profiles API with identity resolution
  • Privacy Portal for PII governance

Pricing in 2025

Free up to 1 000 MTUs; Team plan at $120 / month for 10 000 MTUs.

Ideal For

  • Product-led growth companies
  • Real-time personalization engines
  • CDP use cases with consent management

6. Airbyte

Airbyte provides an open-source alternative with 370 + community-driven connectors and a low-code Builder for rapid additions.

Key Features

  • MIT-licensed core & optional Cloud hosting
  • Change-data-capture support via Debezium
  • Granular scheduling & normalization
  • YAML-based configuration for CI / CD

Pricing in 2025

Cloud free tier covers 5 million rows; beyond that rows cost $0.00025 each.

Ideal For

  • Startups preferring open-source
  • Custom connectors or exotic APIs
  • Budget-conscious workloads

7. Hevo Data

Hevo focuses on near-real-time pipelines and now ships Hevo Activate for reverse ETL and AI-based anomaly alerts.

Key Features

  • 150 + sources and warehouse destinations
  • Built-in transformations & Python scripts
  • Reverse ETL to Salesforce, HubSpot, etc.
  • 24 / 7 live chat support

Pricing in 2025

Starter free tier for 1 million records; Business plan starts at $239 / month.

Ideal For

  • SaaS startups with fast-moving schemas
  • Marketing teams needing reverse ETL
  • Users who value hands-on support

8. Stitch Data

Stitch offers pay-as-you-go ELT with Singer protocol compatibility, ideal for SMEs that need quick proof-of-concepts.

Key Features

  • 140 + SaaS & database connectors
  • Encrypted at rest & in transit
  • Automated recovery & alerting

Pricing in 2025

Standard plan $100 / month up to 5 million rows; Advanced $250 / month.

Ideal For

  • SMB analytics teams
  • Open-source Singer users
  • Projects with sporadic loads

9. Improvado

Improvado zeroes in on marketing analytics, offering pre-modeled schemas and optional managed dashboards for Looker Studio and Power BI.

Key Features

  • 400 + marketing & sales connectors
  • Attribution & cohort modeling templates
  • Dedicated customer success managers
  • AI-generated insights in 2025 release

Pricing in 2025

Custom enterprise contracts (industry reports cite $2 000 + / month).

Ideal For

  • Large marketing departments
  • Agencies needing white-label solutions
  • Teams wanting turnkey dashboards

10. Dataddo

Dataddo rounds out the list with flexible data flows that can push directly into BI tools or warehouses, plus growing reverse ETL capabilities.

Key Features

  • 200 + connectors and counting
  • BI tools as destinations (Looker Studio, Tableau, Qlik)
  • Row-level CDC for databases
  • EU-based data centers & GDPR focus

Pricing in 2025

Free tier for three flows; Professional plan €99 / month.

Ideal For

  • SMEs bridging SaaS apps and BI tools
  • Reverse ETL to CRM or ad platforms
  • GDPR-sensitive companies

Conclusion

The right Owox alternative hinges on your connector needs, team skill set, and budget. Funnel delivers the broadest marketing coverage, Supermetrics shines for spreadsheet-centric tasks, and Galaxy empowers engineers to write and share SQL faster once data lands in the warehouse. Pairing one of the extraction tools above with Galaxy’s AI-powered workspace is a popular 2025 stack that unifies marketing data collection and collaborative analysis.

Why Galaxy Stands Out in 2025

Galaxy’s context-aware Copilot slashes query-writing time, and its Collections feature means no more pasting SQL in Slack. For teams that already pipe data into BigQuery, Snowflake, or Postgres via the tools above, Galaxy becomes the single source of truth for trustworthy, endorsed queries—speeding development while reducing costly errors.

Frequently Asked Questions (FAQs)

What is the best overall alternative to Owox in 2025?

If marketing connector breadth is your top priority, Funnel is the strongest all-round alternative. It offers 500 + sources, real-time cost metrics, and automated normalization that rivals—and often exceeds—Owox’s feature set.

Which tool is most affordable for small teams?

Supermetrics provides entry-level plans from just $39/month, allowing small teams to pull data into Google Sheets or Excel before scaling to warehouse plans.

How does Galaxy relate to Owox and why is it a great solution?

While Owox focuses on extracting data into a warehouse, Galaxy picks up where ETL ends. Its AI copilot, lightning-fast SQL editor, and sharing features help engineers explore and validate warehouse data faster—making it a perfect companion to any Owox alternative.

Is there a strong open-source substitute for Owox?

Yes. Airbyte provides an MIT-licensed core with 370 + connectors and a connector builder, giving teams full control and avoiding vendor lock-in.

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