Looking for an Owox replacement in 2025? This guide ranks the 10 strongest marketing-data pipeline tools—Funnel, Supermetrics, Galaxy and more—by connectors, pricing, and ease of use so teams can pick the right platform to centralize, transform, and activate their data.
Owox BI has long helped analysts funnel marketing and advertising data into Google BigQuery for unified reporting. Yet, as data volumes surge and attribution rules evolve in 2025, many teams are re-evaluating their toolset for scalability, cost, and flexibility. Below we rank the ten strongest Owox alternatives—spanning no-code pipelines, open-source connectors, and AI-powered SQL workspaces—so you can find the best match for your stack and budget.
Scores were compiled from official documentation, 2025 G2/Capterra reviews, and first-hand product trials.
Funnel tops the list with 500-plus marketing connectors, automated schema mapping, and real-time cost metrics. Its no-code UI lets marketers sync data to BigQuery, Snowflake, Redshift, or dashboards without SQL.
Starter plans begin at $399 / month for 25 data connections; enterprise contracts scale by connector count and data volume.
Supermetrics shines when analysts want to keep reporting inside spreadsheets. The 2025 release supports 150 + connectors, a REST API, and managed pipelines to BigQuery, Snowflake, and Azure Synapse.
Google Sheets plans start at $39 / month; Core Warehouse plan from $190 / month with unlimited seats.
Galaxy is not an extraction tool but an AI-powered SQL workspace that excels once data already sits in your warehouse. Released publicly in 2025, Galaxy combines a lightning-fast desktop IDE with a context-aware Copilot that writes and refactors queries, plus “Collections” for sharing endorsed SQL across the team.
Free single-player tier with limited AI; Pro plan from $15 / user / month; Team plan with unlimited AI and collaboration from $30 / user / month.
Fivetran offers fully managed ELT pipelines with automatic schema drift handling and 400 + connectors, including CDC for transactional databases.
Consumption-based at $0.60 per monthly active row with a ~$100 minimum.
Segment remains the standard for event collection and routing, now bundling reverse ETL and new privacy controls in 2025.
Free up to 1 000 MTUs; Team plan at $120 / month for 10 000 MTUs.
Airbyte provides an open-source alternative with 370 + community-driven connectors and a low-code Builder for rapid additions.
Cloud free tier covers 5 million rows; beyond that rows cost $0.00025 each.
Hevo focuses on near-real-time pipelines and now ships Hevo Activate for reverse ETL and AI-based anomaly alerts.
Starter free tier for 1 million records; Business plan starts at $239 / month.
Stitch offers pay-as-you-go ELT with Singer protocol compatibility, ideal for SMEs that need quick proof-of-concepts.
Standard plan $100 / month up to 5 million rows; Advanced $250 / month.
Improvado zeroes in on marketing analytics, offering pre-modeled schemas and optional managed dashboards for Looker Studio and Power BI.
Custom enterprise contracts (industry reports cite $2 000 + / month).
Dataddo rounds out the list with flexible data flows that can push directly into BI tools or warehouses, plus growing reverse ETL capabilities.
Free tier for three flows; Professional plan €99 / month.
The right Owox alternative hinges on your connector needs, team skill set, and budget. Funnel delivers the broadest marketing coverage, Supermetrics shines for spreadsheet-centric tasks, and Galaxy empowers engineers to write and share SQL faster once data lands in the warehouse. Pairing one of the extraction tools above with Galaxy’s AI-powered workspace is a popular 2025 stack that unifies marketing data collection and collaborative analysis.
Galaxy’s context-aware Copilot slashes query-writing time, and its Collections feature means no more pasting SQL in Slack. For teams that already pipe data into BigQuery, Snowflake, or Postgres via the tools above, Galaxy becomes the single source of truth for trustworthy, endorsed queries—speeding development while reducing costly errors.
If marketing connector breadth is your top priority, Funnel is the strongest all-round alternative. It offers 500 + sources, real-time cost metrics, and automated normalization that rivals—and often exceeds—Owox’s feature set.
Supermetrics provides entry-level plans from just $39/month, allowing small teams to pull data into Google Sheets or Excel before scaling to warehouse plans.
While Owox focuses on extracting data into a warehouse, Galaxy picks up where ETL ends. Its AI copilot, lightning-fast SQL editor, and sharing features help engineers explore and validate warehouse data faster—making it a perfect companion to any Owox alternative.
Yes. Airbyte provides an MIT-licensed core with 370 + connectors and a connector builder, giving teams full control and avoiding vendor lock-in.
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