Choosing BigQuery over Snowflake offers fully-managed scaling, pay-as-you-go pricing, and native Google Cloud integration for fast, serverless analytics.
BigQuery removes infrastructure management, auto-scales to petabytes, and charges only for bytes scanned. Snowflake requires warehouse sizing and charges for compute on a per-second basis, making cost predictability harder for bursty workloads.
Interactive ad-hoc analysis or ML workloads that spike unpredictably run faster on BigQuery’s shared, serverless backend. Snowflake shines for steady, continuous ETL pipelines where a warm warehouse is constantly utilized.
BigQuery: $5/TB scanned (on-demand) or flat-rate slots. Storage billed at $0.02/GB. Snowflake: storage similar, but compute is charged per virtual warehouse credit; idle warehouses still accrue cost unless auto-suspend is tuned.
BigQuery integrates natively with Cloud Functions, Pub/Sub, Dataflow, and Vertex AI. Streaming inserts keep dashboards near real-time without provisioning Snowpipe-like services.
Dump tables to CSV or Avro, upload to Cloud Storage, and run bq load
into matching BigQuery tables. Use federated queries during transition to minimize downtime.
psql -c "\copy Orders TO 'orders.csv' CSV"
bq load --autodetect ecommerce_dataset.Orders gs://bucket/orders.csv
SELECT c.name, SUM(oi.quantity*p.price) AS lifetime_value FROM `proj.ecommerce_dataset.Customers` c JOIN `proj.ecommerce_dataset.Orders` o USING(id) JOIN `proj.ecommerce_dataset.OrderItems` oi ON o.id = oi.order_id JOIN `proj.ecommerce_dataset.Products` p ON p.id = oi.product_id GROUP BY c.name ORDER BY lifetime_value DESC;
Partition large fact tables by date, cluster on frequently filtered columns, and use slot reservations to cap spend. Always preview query cost with EXPLAIN
.
Running SELECT *
on unpartitioned tables triggers full scans. Filter on partitions or create materialized views.
Many teams forget to set auto-suspend = 60 sec; costs balloon. Test both platforms with equivalent cost guards.
No. BigQuery excels for bursty or exploratory workloads. Snowflake may be cheaper for sustained ETL jobs with right-sized warehouses.
Yes. Use FOR SYSTEM_TIME AS OF
to query historical snapshots, but retention is 7 days by default.
Yes. Use STRUCT
and ARRAY
types or ingest JSON directly with automatic schema detection.