The `WHERE 1=1` clause in SQL is a common technique used to create flexible and reusable query structures. It's not a statement that filters data in the traditional sense. Instead, it acts as a foundation upon which you can build more complex filtering conditions. Imagine you have a query that retrieves data from a table based on various criteria. These criteria might change depending on user input or other factors. Using `WHERE 1=1` allows you to easily add or remove conditions without rewriting the entire query. This is particularly useful in dynamic queries where the filtering logic is determined at runtime. This approach promotes code reusability and maintainability. For example, you might have a query that retrieves customer data. If the user wants to filter by city, you can add a `AND city = 'New York'` clause. If they want to filter by state as well, you can add `AND state = 'NY'`. The `WHERE 1=1` acts as a base, allowing you to add or remove conditions without altering the core structure of the query. This approach is especially beneficial when dealing with complex queries that need to be modified frequently.