The `NOT LIKE` operator in SQL is a crucial component for filtering data that doesn't conform to a specific pattern. It's the opposite of the `LIKE` operator, which selects rows where a column value matches a specified pattern. This operator is particularly useful when you need to extract data that doesn't adhere to a particular format or string. For example, you might want to find all customer names that don't contain the substring 'Smith'. The `NOT LIKE` operator allows you to achieve this efficiently. It's often used in conjunction with wildcards like '%', '_', and '[ ]' to create more complex matching criteria. Understanding `NOT LIKE` is essential for creating precise queries that extract only the desired data from a database table. It's a fundamental part of data manipulation and retrieval in SQL.