Identifying and removing duplicate rows is a crucial aspect of data cleaning and preparation in SQL. Duplicate data can lead to inaccurate analysis and reporting. This process involves finding rows that have identical values in one or more columns. There are several methods to achieve this, each with its own advantages and disadvantages. A common approach involves using the GROUP BY clause in conjunction with aggregate functions like COUNT to group rows with matching values and then filter out those groups that have more than one row. This approach is often efficient for finding duplicates and can be easily adapted to handle various scenarios. Another approach involves using self-joins, which can be more complex but offer greater flexibility in handling more intricate duplicate detection criteria. Understanding the nuances of these techniques is essential for effectively managing and cleaning your database.