OUTER APPLY is a crucial part of SQL's arsenal for complex data manipulation. Unlike INNER JOIN, which only returns rows where a match exists in both tables, OUTER APPLY returns all rows from the left table, even if there's no matching row in the right table. This is where it differs significantly from INNER JOIN and LEFT JOIN. It's particularly useful when you need to apply a function or subquery to each row of a table and incorporate the results into the final output, even if the function or subquery doesn't produce a result for every row. Imagine you have a table of customer orders and a function that calculates the total discount for each order. Using OUTER APPLY, you can easily incorporate this discount calculation into your query, even for orders that didn't receive any discount. This is a significant advantage over INNER JOIN, which would exclude orders without a discount. OUTER APPLY is also beneficial when dealing with scenarios where the result set of the function or subquery might vary in size or structure for each row of the input table. This flexibility makes it a valuable tool for complex data analysis and manipulation.