The `DISTINCT` keyword in SQL is a powerful tool for data manipulation. It allows you to eliminate duplicate rows or values from a query result, leaving only the unique entries. This is essential for tasks like finding unique customer names, identifying distinct product types, or counting unique items in a dataset. Imagine you have a table of orders, and you want to know the different types of products ordered. Using `DISTINCT` on the product column will give you a list of only the unique product types, without any repetition. This is a fundamental operation in data analysis and manipulation, ensuring that your results are accurate and concise. It's particularly useful when you need to count unique values or perform aggregations on unique data points. For example, if you're calculating the number of unique customers, `DISTINCT` ensures you don't double-count customers who have placed multiple orders. The `DISTINCT` keyword is typically used in conjunction with the `SELECT` statement, specifying which columns should have their unique values returned.