Removing duplicate rows is a common task in database management. Duplicate data can lead to inaccurate analysis, inefficient queries, and wasted storage space. SQL provides several ways to identify and eliminate these duplicates. A crucial step is defining which columns constitute a duplicate. For instance, if a table stores customer information, duplicates might be based on a combination of customer ID and name. A simple approach is to use the `DELETE` statement in conjunction with a `WHERE` clause and a subquery to identify the duplicates. This method can be efficient for smaller datasets but might become slow for large tables. More sophisticated techniques, such as using window functions, offer better performance for larger datasets. These methods leverage the database's ability to efficiently identify and filter rows based on specific criteria, leading to more optimized queries and improved data quality.